Twitter and Google are finally seeing eye to eye again and this means that Twitter is more valuable than ever when it comes to social media and content strategy. If you want better search engine results for your business, it’s time to look at how social media, specifically Twitter, influences those results.
Understanding the Benefits of Twitter for Business
You may already know how popular Twitter is among celebrities and media outlets, but Twitter is just as powerful of a tool for companies and brands to stay connected with their customers, employees and business partners — if it’s used properly. With the right approach, the benefits of Twitter for business can include increased brand awareness and a renewed sense of thought leadership, not to mention improved website traffic and conversions.
Here are the top 10 business benefits of using Twitter:
- Increase brand awareness
- Keep up with the latest trends in your industry
- Promote your blog content, videos, presentations, etc.
- Boost your website SEO
- Drive website traffic
- Get instant feedback about your products and/or services
- Increase the reach and impact of your PR initiatives
- Gather real-time competitive intelligence
- Monitor your brand reputation
- Support your recruiting efforts by connecting directly with potential employees
The benefits of using Twitter for business are clear. But where do you begin? If you’re wondering what it takes to help get your tweets indexed by Google, the following social media infographic serves as a great source for information.
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